El libro que cautivó a más de medio millón de lectores, que inspiró la serie The bear y que revolucionó la industria de la hospitalidad.
Con solo veintiséis años, Will Guidara asumió el mando de Eleven Madison Park , un restaurante cuyo esplendor quedaba lejos en el tiempo, convirtiéndolo a los pocos años en el mejor del mundo. ¿Cómo lo logró? Con una filosofía revolucionaria: un cambio de paradigma que situaba al cliente en el centro de su negocio y que abogaba por dar siempre más de lo que se espera de uno. Guidara y su equipo convirtieron simples servicios en experiencias extraordinarias. El ejemplo más memorable es la vez en la que sirvieron unos perritos calientes a dos clientes de sus tres estrellas Michelin que se lamentaban de llevar días en Nueva York sin haberlos probado aún.
La publicación de este libro se ha convertido en un fenómeno de ventas en Estados Unidos y sirvió como referencia para la segunda temporada de la serie del momento, The Bear . Su historia, que trasciende el mundo de la cocina, ha servido de inspiración para aquellos que, como Guidara, buscan alcanzar la excelencia, sorprender y resolver los desafíos profesionales que la vida les plantea. Ahora, enseña a otros cómo convertir cada gesto, cada acción ordinaria, en un momento inolvidable.
ENGLISH DESCRIPTION
The book that's redefining hospitality and inspiring readers in every industry.
Will Guidara was twenty-six when he took the helm of Eleven Madison Park , a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world. How did Guidara pull off this unprecedented transformation? Memorable, over-the-top, bespoke hospitality.
Guidara’s team surprised a family who had never seen snow with a magical sledding trip to Central Park after their dinner; they filled a private dining room with sand, mai-tais and beach chairs to console a couple with a cancelled vacation. And his hospitality extended beyond those dining at the restaurant to his own team, who learned to deliver praise and criticism with intention. Today, he teaches others how to transform ordinary transactions into extraordinary experiences.
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